The average age of the attendees is younger than in the past conventions, and fitter. While I'm still navigating around wheezing late-middle-aged gentlemen, there are a lot more fit, squared-away folks.
Is the NRA sponsoring a Crossfit club, or something?
Also, there are more un-accompanied women. At the other NRAAMs I've been to, the majority of the lady attendees are obviously there with the Boyfriend /Husband /Spouse-Like Love Unit. While most of them still are, there are a lot more moving around the floor by themselves -- including at least two ladies standing in line at booths with strollers in tow.
Speaking of which, I spoke briefly with a young mother at the Glock booth who is mildly annoyed that she had to pay someone to take the finger grooves off her Gen4 Glock 19 just before Glock came out with the Gen5. She was intelligent, articulate, and had more gun sense than most folks I've run into at gun counters. If she, and others like her, are the future of the NRA ... we're in good hands.
I am happy to see fewer gun-bro t-shirts on my first swing-through. Chesty "Cold Dead Snek" t-shirts may be satisfying to wear, but might not convey an image to attract more middle-of-the-road folks.
I'm off to chase down Tiny Purple Demon and give her some books.